Launching a new business is all about making a lasting impression; this applies to your marketing materials and business website. With companies shifting to digital mediums, it’s vital to make an effective website for better customer engagement. Doing so leads to easier transactions with customers and greater visibility across relevant target demographics. For this reason, it’s necessary to launch your website right.
Choosing Your Website’s Domain Name
Deciding your domain name will have a substantial impact on how people will recognize your brand. This is known as memory recall and is a standard variable considered when making ads and other marketing materials. Besides the advertising aspect of your brand, you should also consider the practical and logistical implications of choosing the right domain name.
In this article, we’ll share three tips you should follow to create a great domain name.
1. Craft the Right Domain Name
It’s common for many business owners to input their company name as their chosen domain names as a reflex. However, hosting your business’s name online is a lot harder than setting up a sign in front of your store. Since website domains cover (almost) all corners of the world, there’s a high chance your company name can match other brands in other countries.
Even if you’re not offering the same services, your company name may exist in industries different from yours. For this reason, you need to be witty with labeling your domain name.
While it’s vital to stay grounded in your company’s brand or tagline, you shouldn’t get too loose with your options. Remember to keep it short and memorable at around six to fourteen characters. Keep in mind that capitalizations, numbers, symbols, and doubled letters can be more trouble than they’re worth. For this reason, it’s easier to stick to plain words and formatting.
2. Use the Proper Extension
Besides being a memorable component of your digital profile, your domain name can also prevent customers from mistaking it for fraudulent websites. This is why it’s vital to select the right extension to match your brand.
While “.com” extensions are generally the easiest to remember, there’s a good chance that it’s already taken. For this reason, you should look at “.net,” “.co,” “.org,” “.io,” and other options available.
Before officially registering your domain name, you must first check the global directory for potential similarities with other existing websites. Doing so will help you reconsider your options or even rethink your domain name altogether. This is because some people may already own your domain name or cause confusion against other brands and service providers. To avoid potential customer-related and legal issues in the future, it’s best to develop a unique domain and extension pairing for your website.
3. Insert Keywords When Necessary
If you want to rank well in search engine algorithms, you can also consider Search Engine Optimization (SEO) when developing your domain name. Some brands include keywords to their domain names, either through product offers or service locations. Keep in mind that these keywords should appear natural to your URL. Otherwise, you could appear too disingenuous and forceful in catering to SEO.
Conclusion
Although choosing a domain name may seem like a trivial issue, the right name can have long-term positive implications for your business. Once you’ve settled on a fitting domain name, you can now undergo the long process of developing the different assets for your website. Thankfully, you can hire professionals to assist you in this endeavor.
TnZ International is a web development company that can assist in making your mark in digital spaces. If you’re unsure about your current plans to develop a website, we can give you professional IT consulting services to assess and improve your goals. Contact us today to receive the best IT solutions for your business!
