Businesses have been known for mastering customer service throughout history. However, the game has now shifted from physical stores to company websites, providing convenience and achieving a broader reach. As shoppers modify how they shop, online platforms are becoming a more relevant part of the business. But instead of good customer service, websites should provide an excellent User Experience (UX) to satisfy visitors.
UX is the end product of combining psychology and design. Understanding how people may behave online makes it easier to design websites that cater to those behaviors and provide the best experience possible. UX should make people feel a company’s product, service, or system after using it.
No matter how important UX is, if you’re clueless about making it work for your brand, the method of making people enjoy their stay online wouldn’t be worthwhile. However, how do you ensure your site’s UX is exciting and effective? Here are some tips that may help.
Relevant Components of an Excellent User Experience
Speed
Everything is lightning-fast online. Users don’t usually like waiting on a slow-loading website for something they need right now. Instead of waiting for a page to load, they click away and find a faster website to browse.
Therefore, speed is a crucial factor that determines how good a UX is. Providing a faster-loading website reduces the bounce rate of customers coming in and out of your platform. When they stay a little longer on the page, there will be better leads and sales once they log off. Remember to compress images and files uploaded to the website, as high-quality files take a long time to load.
Responsiveness
In the first quarter of 2021, the statistics of mobile browsing spiked to 54.8 percent—the highest it has ever been since 2015. As more than half of the people browsing online use their phones at present, websites need to adapt to whichever device users may utilize for online browsing.
Your company’s website should automatically adjust its dimensions depending on the device your target audience uses. If your focus is mobile phones, your platform should fit on a tiny screen effortlessly.
Minimalism
Less is more in UX design. In the past, websites contained unnecessary elements that blocked a user from seeing the necessary details or made the website seem fake. Today, the text’s readability and the overall simple design of websites are what people look for.
Keep in mind that people are only staying on websites for a maximum of 15 seconds—it’s how much a website has to make the user stay longer. With that short amount of time, your platform should supply visitors with the information they need before the time is up. Going minimalist is easy. By simply choosing a more readable font, keeping the background clean, and providing white space, you have better chances of convincing users to stay longer on your website.
Conclusion
Creating the best user experience design might be trickier than the web design itself. However, mastering the craft should allow more users to visit your website than your competitor’s site. As the digital space is saturated with multiple channels that sell, share, or inform the same things, it’s best to stand out with an excellent UX. Once implored, your business should generate more visitors, leads, and sales in the future. Indeed, providing a high-quality UX is the key to leveraging over your competitors.
TnZ International is an IT services company specializing in various digital services, such as custom web design and user experience design. We also cater to small businesses needing help establishing their website online, managing their accounts, and ensuring their website ranks on search results. Get in touch with us today to schedule an appointment with us, and let’s work on your website together!
