Every year there is a new and exciting development in the world of tech—from gadgets, software, and more. With every further advancement in technology, the main goal is to provide convenience and increase efficiency. That is the main driving force of progress. The new developments in tech make life a lot easier for regular people as well as business owners.
Some things that seem to be very popular these days are preset and templates. Whether you want to edit your photos or create posts and websites, a prebuilt setup is ready for you to use. With the growing popularity of website templates, conversations about the “death of customer design” have been going around.
Is this true? The short answer is no. These templates have made it so much easier and accessible for regular people to build their websites in many ways. The beauty of technology is to provide more options.
The Myth
There are people both within and outside the web development industry spreading the word that custom design is no longer necessary.
There has been a steady rise in companies that offer easy-to-use and premade website templates. Besides the obvious benefits, the most attractive quality of these services and products is significantly cheaper than a custom-designed website.
But this comes at a cost. Apart from the basics like overall look, artwork, and functionality, these templates offer less flexibility and freedom for your business. While people, brands, and businesses are the perfect target market for these services, other companies simply need more.
The Truth
The increase in the number of website template providers is a good thing. Sometimes a website that looks good with basic functionality is all you need. The option is great for when you need it. However, the idea that this is hurting the custom web design industry is incorrect. It’s doing the opposite.
If everyone is using templates, you can assume that the overall look and experience different brands are offering will look more and more similar. People will look for something new, something different and unique—that’s what custom design can offer.
The Benefits
First of all, who still needs custom web design?
- Advertising agencies, creative agencies, web development companies, designer furniture stores, generally most businesses associated with art and the creative sphere
- Banks and any organizations connected with finance, consulting, or law. In other words, all “white-collar” jobs.
- Any highly competitive markets
- Any service business
- Something unique or exclusive
How can custom web design help companies in these industries? It can help them provide their clients and customers with an experience that is unique to their brand.
If your business is in a highly competitive market, a template won’t cut it. You need to provide people with more value through the art and functionality of your website, or else you risk losing their interest and patronage.
In today’s digital landscape, it’s crucial to create an atmosphere that will remind your customers of who you are as a brand and what you can provide.
The Bottom Line
It wouldn’t be right to assume that these new options can completely render custom web designing unnecessary. When you think about it, premade templates can only do so much for your business. Depending on the industry you’re in, the goals you want to achieve, and more, some specificity and more work might be needed for your website.
TnZ International is an IT consulting company that provides holistic digital marketing services. We want to help your company go global and achieve more through smart strategies and creative thinking. If you’re in need of help in web design and development, we are more than excited to help you!
